https://andreamerkl.cargo.site Andrea Merkl Wed, 01 Apr 2026 20:18:31 +0000 https://andreamerkl.cargo.site en https://andreamerkl.cargo.site/Pursuit-Brand-Anthem Wed, 01 Apr 2026 20:07:33 +0000 Andrea Merkl https://andreamerkl.cargo.site/Pursuit-Brand-Anthem This brand video was developed to articulate what makes Pursuit distinct in a crowded travel and hospitality landscape: not just where you go, but how it makes you feel. The creative centers on the idea that the most meaningful experiences extend beyond the moment itself — they stay with you. This insight shaped a narrative that moves past transactional travel imagery and instead focuses on emotional resonance: connection, presence, and memory-making. Brand Anthem / Creative Direction, Client Producer <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ae0c1b71c23c8e70b47be9b2084ef87b89fb2fc4e356b6fa1ca2b4c20a821a68/YouTube-Thumbnail--Go-Beyond-V3.png" data-mid="248374367" border="0" src="https://freight.cargo.site/w/1000/i/ae0c1b71c23c8e70b47be9b2084ef87b89fb2fc4e356b6fa1ca2b4c20a821a68/YouTube-Thumbnail--Go-Beyond-V3.png" /> https://andreamerkl.cargo.site/Pursuit-Earth-Day-2025 Wed, 01 Apr 2026 20:18:31 +0000 Andrea Merkl https://andreamerkl.cargo.site/Pursuit-Earth-Day-2025 This Earth Day video highlights how small, everyday actions across Pursuit’s teams collectively create meaningful environmental impact. By focusing on guides and frontline staff, it shows that sustainability is lived through behavior, not just intention. The piece reinforces that Pursuit’s commitment to “Our Power, Our Planet” is brought to life by its people, who embody the brand’s responsibility to protect the places they operate in while delivering exceptional experiences. Earth Day Video / Creative Direction, Producer <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dba0396881a193d2f36755509f9633af2880f639d5a8b82e486d90e5ac9f827c/YouTube-Thumbnail--Go-Beyond-V4-1.jpg" data-mid="246769329" border="0" src="https://freight.cargo.site/w/1000/i/dba0396881a193d2f36755509f9633af2880f639d5a8b82e486d90e5ac9f827c/YouTube-Thumbnail--Go-Beyond-V4-1.jpg" /> https://andreamerkl.cargo.site/Thinkific-Trends-Report-2023 Tue, 19 Dec 2023 18:04:31 +0000 Andrea Merkl https://andreamerkl.cargo.site/Thinkific-Trends-Report-2023 The Digital Learning Trends Report is an online report designed to inpire and educate course creators. This campaign rolled out into all channels including email, paids ads. The full report can be viewed here Campaign / Art Direction + Design <img width="1339" height="607" width_o="1339" height_o="607" data-src="https://freight.cargo.site/t/original/i/568bae80250e42bb78a228ef38c492603e4956734fd0909d2ad22da17e3e71ed/Screen-Shot-2023-12-19-at-11.02.16-AM.png" data-mid="199763753" border="0" src="https://freight.cargo.site/w/1000/i/568bae80250e42bb78a228ef38c492603e4956734fd0909d2ad22da17e3e71ed/Screen-Shot-2023-12-19-at-11.02.16-AM.png" /> https://andreamerkl.cargo.site/Thinkific-App-Store Fri, 20 Oct 2023 18:43:09 +0000 Andrea Merkl https://andreamerkl.cargo.site/Thinkific-App-Store Campaign and website design for the Thinkific App Store. A central hub to choose and install online course tools. Campaign / Art Direction + Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9d54d6b9d1d82fb73f9fcd0c54ba5c516e1a7ef4736d6f17b5c633d518f4c72/PAID-AD-LAUNCH-16_9.png" data-mid="194353893" border="0" src="https://freight.cargo.site/w/1000/i/a9d54d6b9d1d82fb73f9fcd0c54ba5c516e1a7ef4736d6f17b5c633d518f4c72/PAID-AD-LAUNCH-16_9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c070613f9e66264ddb1683eb7a9dbc6ccfb9e2420655e86363cab76e395b7fb/PAID-AD-TEACH-16_9.png" data-mid="194353938" border="0" src="https://freight.cargo.site/w/1000/i/2c070613f9e66264ddb1683eb7a9dbc6ccfb9e2420655e86363cab76e395b7fb/PAID-AD-TEACH-16_9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6139e7ec6c1c0d9e0f0a86f4a2526dadba490c895955a15f75b7caf810939c89/PAID-AD-EXP-16_9.png" data-mid="194353891" border="0" src="https://freight.cargo.site/w/1000/i/6139e7ec6c1c0d9e0f0a86f4a2526dadba490c895955a15f75b7caf810939c89/PAID-AD-EXP-16_9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e3720144c6b0715b669e6c042e8d66f61769a149171a52a99a21dc2048937b9/PAID-AD-EAMIL-16_9.png" data-mid="194353869" border="0" src="https://freight.cargo.site/w/1000/i/7e3720144c6b0715b669e6c042e8d66f61769a149171a52a99a21dc2048937b9/PAID-AD-EAMIL-16_9.png" /> https://andreamerkl.cargo.site/Young-Hip-Married Fri, 20 Oct 2023 18:43:10 +0000 Andrea Merkl https://andreamerkl.cargo.site/Young-Hip-Married Young, Hip &amp; Married is a Vancouver based company specializing in custom wedding ceremonies. They wanted to showcase their creative and personalized ceremonies through a self promotion booklet, that would be distributed throughout Vancouver at different vendors in the wedding and events industry. Book Design + Art Direction <img width="757" height="509" width_o="757" height_o="509" data-src="https://freight.cargo.site/t/original/i/0122135935a0181d359e04648a7ffc312cb92d2d1839e66e16e0743e43a8510b/Y.h-M-bookpng.png" data-mid="194350111" border="0" src="https://freight.cargo.site/w/757/i/0122135935a0181d359e04648a7ffc312cb92d2d1839e66e16e0743e43a8510b/Y.h-M-bookpng.png" /> <img width="757" height="509" width_o="757" height_o="509" data-src="https://freight.cargo.site/t/original/i/39a0c9515ee80a2c6462027ac9dfe57d0f0b24220d780d769a66b8d380b76c09/Y.h-M-book-3.png" data-mid="194350136" border="0" src="https://freight.cargo.site/w/757/i/39a0c9515ee80a2c6462027ac9dfe57d0f0b24220d780d769a66b8d380b76c09/Y.h-M-book-3.png" /> <img width="757" height="509" width_o="757" height_o="509" data-src="https://freight.cargo.site/t/original/i/d4ed44e71acb50a136ca258b2bf956d9ac5f516647e1d1378014ca2811909018/Y.h-M-book-2.png" data-mid="194350113" border="0" src="https://freight.cargo.site/w/757/i/d4ed44e71acb50a136ca258b2bf956d9ac5f516647e1d1378014ca2811909018/Y.h-M-book-2.png" /> https://andreamerkl.cargo.site/Crack-d Fri, 20 Oct 2023 19:55:02 +0000 Andrea Merkl https://andreamerkl.cargo.site/Crack-d EFA was looking for a partnership with a local chef to start an “egg-themed” food truck. With the name Crack'd YYC already established, this brand came to life with this logo and truck design. It can be spotted miles away with its bright yellow wrap, neon sign and rooster perched a top the roof. Food Truck Design / Logo Design <img width="3125" height="2083" width_o="3125" height_o="2083" data-src="https://freight.cargo.site/t/original/i/15e81827b1385014055a64c0e7e6c4cd15109990b0eaeb142200fa25bf92b144/Crack-d-YYC-Branding-04.jpg" data-mid="196872062" border="0" src="https://freight.cargo.site/w/1000/i/15e81827b1385014055a64c0e7e6c4cd15109990b0eaeb142200fa25bf92b144/Crack-d-YYC-Branding-04.jpg" /> <img width="3125" height="2083" width_o="3125" height_o="2083" data-src="https://freight.cargo.site/t/original/i/b83fb911fe7d6d9eb45255cc7494c8b4e65739fcfa4a007e4b5c5de3c0cd1ad5/Crack-d-YYC-Branding-01.jpg" data-mid="194354237" border="0" src="https://freight.cargo.site/w/1000/i/b83fb911fe7d6d9eb45255cc7494c8b4e65739fcfa4a007e4b5c5de3c0cd1ad5/Crack-d-YYC-Branding-01.jpg" /> <img width="2400" height="1593" width_o="2400" height_o="1593" data-src="https://freight.cargo.site/t/original/i/f9225b866f325b29ddf874bbae3fd69e2323e56c1749b541710c5b87e9484ebf/Crack-d-YYC-Branding-03.jpg" data-mid="196872189" border="0" src="https://freight.cargo.site/w/1000/i/f9225b866f325b29ddf874bbae3fd69e2323e56c1749b541710c5b87e9484ebf/Crack-d-YYC-Branding-03.jpg" /> https://andreamerkl.cargo.site/Think-in-Color Fri, 20 Oct 2023 18:43:09 +0000 Andrea Merkl https://andreamerkl.cargo.site/Think-in-Color Think in Color is an annual conference hosted by Thinkific that showcases a lineup of women of color who are experts in course creation, community building, and digital product strategy. Design for social, email, paid ads, and event package swag. Campaign / Design <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/d369858777816ec81f270c31b2520f99bc61a1338491f522b1b88b2ebb09de1a/TIC-2022-email-2.png" data-mid="194348840" border="0" src="https://freight.cargo.site/w/750/i/d369858777816ec81f270c31b2520f99bc61a1338491f522b1b88b2ebb09de1a/TIC-2022-email-2.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/e4318eab1e0752cc7cfe063e26935dd8edee6ed127479958102ff15e4134f9db/TIC-2022-email-1.png" data-mid="194348825" border="0" src="https://freight.cargo.site/w/750/i/e4318eab1e0752cc7cfe063e26935dd8edee6ed127479958102ff15e4134f9db/TIC-2022-email-1.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/5581f2c512ff72aaf597b34a7dc4428e5b5a14a5e5ed5a4140ccbe70b1b31d34/TIC-2022-Social-v2.png" data-mid="194348869" border="0" src="https://freight.cargo.site/w/750/i/5581f2c512ff72aaf597b34a7dc4428e5b5a14a5e5ed5a4140ccbe70b1b31d34/TIC-2022-Social-v2.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/1d86a22eb778fedcadbff641a80d13ed04b08ac53d94a6034ed937d08b2b7a58/TIC-2022-swag.png" data-mid="194348865" border="0" src="https://freight.cargo.site/w/750/i/1d86a22eb778fedcadbff641a80d13ed04b08ac53d94a6034ed937d08b2b7a58/TIC-2022-swag.png" /> https://andreamerkl.cargo.site/Hive-Honey Fri, 20 Oct 2023 19:53:43 +0000 Andrea Merkl https://andreamerkl.cargo.site/Hive-Honey Honey logo and packaging designed for a local CSA ( Community Supported Agriculture ) company. The jars of honey were included in their monthly food boxes. Packaging / Logo Design <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/1735cfaf0a6539407f46a10713b31c6a038c288589a19803b1ea3e2394f52ae6/Hive-Honey-1.jpg" data-mid="194354837" border="0" src="https://freight.cargo.site/w/750/i/1735cfaf0a6539407f46a10713b31c6a038c288589a19803b1ea3e2394f52ae6/Hive-Honey-1.jpg" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/2742f0f830addbe3e16d6e1cbfbd52e6ecefc7a9f22bae16001d8c3ca8576505/Hive-Honey-4.jpg" data-mid="194354839" border="0" src="https://freight.cargo.site/w/750/i/2742f0f830addbe3e16d6e1cbfbd52e6ecefc7a9f22bae16001d8c3ca8576505/Hive-Honey-4.jpg" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/e9bfc9398d6bcf24179c42a4d2c04005379cb5608702b3fce0ff55dc2e69effd/Hive-Honey-3.jpg" data-mid="194354838" border="0" src="https://freight.cargo.site/w/750/i/e9bfc9398d6bcf24179c42a4d2c04005379cb5608702b3fce0ff55dc2e69effd/Hive-Honey-3.jpg" /> https://andreamerkl.cargo.site/Marigold Fri, 20 Oct 2023 18:43:11 +0000 Andrea Merkl https://andreamerkl.cargo.site/Marigold This brand and logo was created for a local manufacturing company that produces Kombucha, ferments and preserves. They work along side local growers and CSA. Branding / Logo Design <img width="5584" height="2626" width_o="5584" height_o="2626" data-src="https://freight.cargo.site/t/original/i/726fab4e823e178d0f351409df1bafb2655fc0349569f6b9ae3a931cd106bf78/Marigold-Branding-04.png" data-mid="194354771" border="0" src="https://freight.cargo.site/w/1000/i/726fab4e823e178d0f351409df1bafb2655fc0349569f6b9ae3a931cd106bf78/Marigold-Branding-04.png" /> <img width="757" height="509" width_o="757" height_o="509" data-src="https://freight.cargo.site/t/original/i/7db8e1ff6e09b9b3731dcc5645d81ace5680fcb96476f4c09bb68c88aa264941/Artboard-1.png" data-mid="194354766" border="0" src="https://freight.cargo.site/w/757/i/7db8e1ff6e09b9b3731dcc5645d81ace5680fcb96476f4c09bb68c88aa264941/Artboard-1.png" /> https://andreamerkl.cargo.site/Seed-Soil Fri, 20 Oct 2023 20:04:29 +0000 Andrea Merkl https://andreamerkl.cargo.site/Seed-Soil A seed package was designed for a local CSA (Community Supported Agriculture) company. Seed + Soil has an enthusiasm for unique seeds, interesting vegetables and a passion for eating good food. Their produce is grown in an environmentally responsible way using intensive techniques for farming in small spaces. Packaging Design + Art Direction <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/38d99fb8e969e0cfa196200b652988bff28572f4ccfae05889122f91777105f7/Seed---Soil-6.jpg" data-mid="194355500" border="0" src="https://freight.cargo.site/w/750/i/38d99fb8e969e0cfa196200b652988bff28572f4ccfae05889122f91777105f7/Seed---Soil-6.jpg" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/0e082971afec5908229d849bcf63e7e4d0c83d8a1aa7be3f6b49e7305a370bc8/Seed---Soil--big.jpg" data-mid="194354934" border="0" src="https://freight.cargo.site/w/750/i/0e082971afec5908229d849bcf63e7e4d0c83d8a1aa7be3f6b49e7305a370bc8/Seed---Soil--big.jpg" />